How First Solar Company Can Use Motivations for Its Multinational Business Free Essay Example, 3250 words

The author of the paper states that First Solar is a fast-growing energy technology company that operates in many countries across the globe. The business was established by McMaster Harold in 1948. The corporation relies deeply on the marketing strategy of existing subsidies, as the only means for contributing to increased industrial investments. Subsidies reduce the costs of solar and increase competitiveness in relation to conventional generation. The first solar employs a business model and it focuses on a narrow value chain with the aim of benefiting from specialization. The vertical integration in the First Solar Company enabled them to enter into the new market in the United States. The downstream integration enabled them to achieve sustainable and long-term competitive advantage in the global market. Integration also enabled the company to compete with other favorably and eliminated the marginalization issues associated with the solar industry. First Solar employs also the business context of competition and technology in order to improve their business performance. First, the company employed technology that possessed varied inherent features that made the company suitable for photovoltaic deployment. They evaluated and employed new technology with hin the solar industry; thus, it had to perform varied functions. We will write a custom essay sample on How First Solar Company Can Use Motivations for Its Multinational Business or any topic specifically for you Only $17.96 $11.86/page